Ever since participating in the Reduction of Dietary Sodium and Sugar campaign, vegetables that weren’t given much attention before in Chinese cuisines, such as asparagus, celtuce, purple Chinese yam, black fungus, and pumpkin, have become the star of the show with our creative reinterpretation.

Replacing vinegar and oil with savory conpoy

Much more than a mere marketing gimmick, a healthy diet has become a way of life. Now with Less Salt and Sugar almost as a given, people are searching further for the perfect balance between healthiness and tastiness. “The key to Cantonese stir-fries is Wok hei, the smoky aroma coming from a blazing hot wok, while a rich, full-bodied sauce is essential to Provincial dishes. For example, the master stock used in Chiuchow cuisine contains a lot of Sichuan pepper, vinegar, and salt. The biggest challenge is to cut salt and sugar without compromising on the aroma, flavor, and form of Chinese food.” Annie, Head of Sales and Marketing at Chinese Cuisine discussed with Maxim’s chefs and decided to work on the menu and ingredients. “We created a new dish: braised vegetables with sliced fish maw and conpoy. The greenhouse bean sprout sponged up all the umami from the sliced fish maw, conpoy, and bouillon. With its soft and delicate texture despite using less oil, the dish is tasty, healthy, and classy, just like how a traditional Chinese dish should be.”

“There is also a Yangzhoulong cucumber in other provincial dishes. Slice the cucumber with thorns, pour lime juice, and mix with sesame sauce before eating, stunningly sour and refreshing. On the regular menu, there are braised vegetables with black fungus in bouillon, scrambled egg with shrimps, and braised chicken with pumpkin, focusing on unami, all low salt and sugar options for customers to choose from.”

Built upon the foundation of "low salt and low sugar", we strive to provide dishes that are both delectable and wholesome. Our Chiu Chow-style dish, agrocybe aegirit cooked with bean seedlings and sprouts is a prime example of this. The fragrant aroma of the bean sprouts and mushrooms is masterfully infused with savory broth, resulting in a rich and multi-layered flavor profile that remains uncompromised, despite the minimal usage of salt and vinegar - only a quarter of what is typically used.

Braised vegetables with sliced fish maw and conpoy.
Scrambled egg with shrimps.
Agrocybe aegirit with bean seedlings and sprouts.
Beef with macaroni in tomato soup.
Using fresh tomatoes to cut salt

On top of that, the HongKongDay team under m.a.x. concepts, who is also taking part in the campaign, is working to strive for the perfect balance between cost, operation process, and taste while making adjustments to the amount of seasoning. “Take a popular dish, beef with macaroni in tomato soup, for example. We increased the proportion of fresh tomatoes. In particular, the smaller, red, and ripened ones are used as they are more flavorful. The tomatoes are lightly sauteed before soup-making to further enhance the taste, which significantly reduces the need for seasoning.” said Candy, Head of m.a.x. concepts. Likewise, more shrimp are added to Yangzhou fried rice. Paired with just the right amount of ham and chopped barbecue pork, the dish is full of umami even if the amount of salt used is slashed to one-third of the original.

Apart from choosing fine ingredients, the team is also being creative when it comes to cooking methods, like replacing stir-frying with blanching vegetables in bouillon and seasoning with just a pinch of sea salt. Such is the case for choy sum with sea salt and olive oil — a dish beloved by customers.

The Less-Salt-and-Sugar Restaurants Scheme (the Scheme) was launched in early 2019 to encourage restaurants to provide less-salt-and-sugar dishes and options to customers. The list of participating restaurants, fast food shops and teahouses is as follows: 

(a) Restaurants offering tailor-made less-salt-and-sugar dishes

(b) Restaurants offering less-salt-and-sugar options 



The name “WeGen farming” combines the concepts of "We" and "Regenerative" to invite people from all walks of life to savour the seeds of change.

Natural enzymes not only strengthen soil health and prevent pests, but also help to enhance the taste of the ingredients.

One of the key features of WeGen farming is to give pre-consumer food waste a second life while creating a sustainable model for circular economy.

Maxim's Group collects and sorts out pre-consumer food waste in daily operations including mango peels, salmon bones, coffee grounds and eggshells, and sends them to local farm partner - Hung Yat Farm. Farm owner, Wong Chin Ming (Ming Gor), converts these valuable biological resources into a variety of enzymes and fertilisers, which are then applied to the soil according to different stages of field cultivation and crop production, thus replacing chemical fertilizers. These natural enzymes not only strengthen soil health and prevent pests, but also help enhance the taste of the produce. After harvesting, these seasonal produce are delivered straight from the farm to Maxim's restaurants, where they are skillfully prepared into seasonal dishes for customers to enjoy. 


Pre-consumer food waste, such as mango peels, is regularly delivered to the farm from Maxim's facilities.
Food waste is ground via a machine, the farmer then mixes different proportions together along with water for fermentation.
Different enzymes such as those fermented from fruit residues and fish bones are used in different stages of planting and agricultural crops.
Chemical-free farming and biodiversity

Wong Chin Ming (Ming Gor), the owner of WeGen farming's farm partner Hung Yat Farm, is committed to developing eco-friendly and chemical-free farming methods. Utilizing Maxim’s pre-consumer food waste, Ming Gor transforms the waste into natural enzymes and fertilizers which he uses to nourish the soil, avoid chemical pesticides and fertilizers to protect both land and water from chemical pollution. Ming Gor practices crop rotation according to seasons and the twenty-four solar terms, to cultivate vegetables and fruits at their best condition. He also insists to share crops with other wildlife of the farm to maintain biodiversity, and foster harmony between agriculture and nature. Regenerative farming also protects the soil in the long run, maintaining carbon balance via carbon sequestration and mitigating greenhouse effect.

In addition to promoting circular economy and chemical-free farming, WeGen farming also emphasizes farm-to-table dining experiences. Use of seasonal vegetables from local farms not only reduces transportation emissions, Ming Gor also added that:

More importantly, vegetables can be harvested in their ripest and tastiest conditions before delivered straight to restaurants, which is by no means comparable to the conventional chemical-applied produce!

Cruciferous plants (such as choy sum) are planted around the planting area to attract pests and prevent them from feasting on major crops.
Bees are hardworking pollinators. Ming Gor takes care of several hives to enhance biodiversity for the surrounding environment.
Birds are welcome at the farm’s fish pond, emphasizing that wildlife from nature and the farm are in the same ecosystem and dependent on each other.

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