A bread might be simple, but the combination of its ingredients and nutrients can make a difference. Flour, moisture, butter, sugar, as well as carbohydrates, fibre, minerals, fats, proteins. The more we understand, the healthier diets we can bring to our customers.

It might be simply a bread to most of us, but in fact, each one contains total different mix of ingredients and nutrients.
Flour - the extraordinary in the ordinary

Maintaining a healthy and balanced diet requires professional knowledge. A bakery team has to be meticulous about every detail, from research and development, selection of ingredients, baking methods, to store operations, taking care of our daily needs.

Maria Li, Factory Manager of Maxim's Cakes and Bakery Factory, has been working on related research and development projects with her team for the past two decades. “While less salt and sugar are surely the development trend, choosing the right flour is also key in breadmaking. Rye, oats, quinoa, brown rice, and five grains are the most commonly used ingredients in recent years. For example, rye has more cellulose and minerals than ordinary flour. The flour milling process also has a great impact. The finer the grinding, the lower the gluten, and that will make the bread very hard.”

To satisfy the taste preferences of the Asian and Hong Kong markets, during the research and development process, Maria and the team reduced the proportion of rye flour from 80% — which is common in foreign countries — to 20 to 30%, and combined it with wheat flour and cranberries to achieve the best balance among nutritional value, colour, aroma and flavour.

Vegetables and fruits are becoming the new ingredient trends of bread.
The latest trend: On-site baking

"Bread has gradually become an important staple food. We take its carbohydrate as the base and create different flavours and enhance its nutritional value with different fillings. Recently, we also followed the Centre for Food Safety's Reduction of Dietary Sodium and Sugar initiative to further reduce the salt content of our sandwich bread."

In the future, Maria believes that "on-site baking" will be the biggest trend. "Vegetables and fruits will become the new main ingredients of bread fillings. However, during the transportation process, vegetables can be versatile” she says.

“Therefore, we have added a lot of baking equipment in our branches. The dough from the factory is further processed and baked on site, and the vegetables are added on site using the open-top design. So, both the bread and fillings can be very fresh. Just by eating a bread, you can achieve the appropriate portion 3:2:1 of the healthy eating pyramid.”

Maria also points out that our diet should be reviewed on a weekly basis. Record what you have eaten every day and review the records every week, and you will be clear about whether your diet is balanced.



The name “WeGen farming” combines the concepts of "We" and "Regenerative" to invite people from all walks of life to savour the seeds of change.

Natural enzymes not only strengthen soil health and prevent pests, but also help to enhance the taste of the ingredients.

One of the key features of WeGen farming is to give pre-consumer food waste a second life while creating a sustainable model for circular economy.

Maxim's Group collects and sorts out pre-consumer food waste in daily operations including mango peels, salmon bones, coffee grounds and eggshells, and sends them to local farm partner - Hung Yat Farm. Farm owner, Wong Chin Ming (Ming Gor), converts these valuable biological resources into a variety of enzymes and fertilisers, which are then applied to the soil according to different stages of field cultivation and crop production, thus replacing chemical fertilizers. These natural enzymes not only strengthen soil health and prevent pests, but also help enhance the taste of the produce. After harvesting, these seasonal produce are delivered straight from the farm to Maxim's restaurants, where they are skillfully prepared into seasonal dishes for customers to enjoy. 


Pre-consumer food waste, such as mango peels, is regularly delivered to the farm from Maxim's facilities.
Food waste is ground via a machine, the farmer then mixes different proportions together along with water for fermentation.
Different enzymes such as those fermented from fruit residues and fish bones are used in different stages of planting and agricultural crops.
Chemical-free farming and biodiversity

Wong Chin Ming (Ming Gor), the owner of WeGen farming's farm partner Hung Yat Farm, is committed to developing eco-friendly and chemical-free farming methods. Utilizing Maxim’s pre-consumer food waste, Ming Gor transforms the waste into natural enzymes and fertilizers which he uses to nourish the soil, avoid chemical pesticides and fertilizers to protect both land and water from chemical pollution. Ming Gor practices crop rotation according to seasons and the twenty-four solar terms, to cultivate vegetables and fruits at their best condition. He also insists to share crops with other wildlife of the farm to maintain biodiversity, and foster harmony between agriculture and nature. Regenerative farming also protects the soil in the long run, maintaining carbon balance via carbon sequestration and mitigating greenhouse effect.

In addition to promoting circular economy and chemical-free farming, WeGen farming also emphasizes farm-to-table dining experiences. Use of seasonal vegetables from local farms not only reduces transportation emissions, Ming Gor also added that:

More importantly, vegetables can be harvested in their ripest and tastiest conditions before delivered straight to restaurants, which is by no means comparable to the conventional chemical-applied produce!

Cruciferous plants (such as choy sum) are planted around the planting area to attract pests and prevent them from feasting on major crops.
Bees are hardworking pollinators. Ming Gor takes care of several hives to enhance biodiversity for the surrounding environment.
Birds are welcome at the farm’s fish pond, emphasizing that wildlife from nature and the farm are in the same ecosystem and dependent on each other.

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